Our Logo

The Bush Heritage logo represents a fresh and dynamic start to our endeavours to protect one per cent of Australia by 2025.

In 2007 the Board agreed that it was the right time to revitalise our name and logo; to visually represent the changes through which the organisation has passed in the last sixteen years and to set our sights on our twenty-year vision.

Over the years our loyal supporters have enabled us to transform from a small organisation with a few reserves into the diverse and energetic organisation that we are today. We hope this new expression of our commitment and enthusiasm is one that feels right to you also.

In modifying the name we decided to remove the word Fund. It was a source of confusion to many and the name was long and cumbersome.

We chose the name Bush Heritage Australia. Most people already know us as Bush Heritage and we wanted to be instantly recognisable as a national organisation.

The logo represents a more dramatic change. It consists of three brush strokes in brown, ochre and blue. It encapsulates our shift in thinking from protecting single properties to conservation at the landscape scale.

We have moved from three tall eucalypts to three colours which symbolise a classic Australian landscape; the rich, warm colours of the earth and the blue of the water and our vast outback skies.

In deciding on a logo we looked for a striking symbol that stood out from those of other organisations working for the environment. We wanted people to recognise the logo easily and come to associate it with the vital conservation work we do. It needed to be contemporary and dynamic and to reflect the diversity and creativity within the organisation.

We hope that you will share our enthusiasm for this next stage of our work. We move forward with a broad vision, a new look and a deep commitment to protect our unique landscapes and our wildlife. It will be an exciting journey.