Solving the serious environmental challenges of our time requires big ideas and big investment.
I believe the new partnership we’re unveiling today with leading global media company JCDecaux hits both those touchpoints.
JCDecaux has chosen Bush Heritage as one of its major charity partners for 2021, granting us exclusive, free space on prominent outdoor advertising panels across two of Australia’s largest cities.
This in-kind support will allow us to reach a diverse and vast audience with our new Be A Force of Nature campaign, which launches today.
Today more than ever, humans have realised that we're much stronger because of the grounding, simple power of nature. This campaign asks those who see it to become a force of nature and a force for good. We hope it inspires curious people to discover more about the resilience of nature, and perhaps even something resilient within themselves.
We will be featured on several key JCDecaux Street Furniture (tram and bus stops) and Large Format (billboard) sites in Sydney and Melbourne, so if you’re in either of these locations please look out for us as you make your way around the city.
Share or send us a selfie in front of one – we'd love to see them. To be able to be seen so prominently, and at no cost, is a huge opportunity for a not-for-profit like us, which spends very little on marketing and advertising.
I am consistently bolstered by the support of organisations like JCDecaux that are using their influence to directly contribute to protecting Australia’s species and landscapes. From everyone at Bush Heritage, thank you for caring for the land we all depend on.
Steve O’Connor, JCDecaux’s Chief Executive Officer, said the Bush Heritage partnership aligned perfectly with JCDecaux’s vision to give a greater voice to organisations creating real and lasting impact in Australia.
“This partnership allows JCDecaux to expand upon on our existing environmental practices to provide real impact beyond the cities as we contribute to protecting some of the most remote areas of Australia and the species that call them home,” he said.
“It’s a partnership that also provides tangible support to Aboriginal communities, delivering conservation, socio-economic and cultural outcomes and we’re really proud to announce it today.”
The partnership is part of a series of social impact initiatives JCDecaux is kicking off this year under the banner JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities.