How to communicate biodiversity - from Les Robinsons Changeology Blog

Published 30 Jul 2014 
about  Charles Darwin Reserve  
Gimlet Gum at CDR<br/> Gimlet Gum at CDR

UK charity, the Bristol Natural History Consortium, is doing some very smart work around communicating biodiversity, which they’ve brought together in an insightful online guide:

http://www.engageinbiodiversity.org/index.html

I believe that BHA does much of what is highlighted below already, however I thought that it would be good to share.

A summary of their five principles for biodiversity communicators:

1) Work with people’s stories

To engage a public audience with biodiversity issues, we need new stories, concepts and language that make it clear that, yes, nature can find a way, but only if we allow it the time and space, and where necessary help it to help itself. 

2) Be amazed by nature

Tap into awe and wonder at nature’s capacity to grow, adapt and recover; and position living things as the products and agents of this process.

3) It’s not all gloom and doom

Focus on the imbalance between the negative and positive impacts of human actions. Celebrate the positive and don’t focus exclusively on the negative.

4) Show don’t tell

Draw on the idea of nature as a place where one reconnects – with nature, with each other, across generations, with what really matters, with oneself.

5) A place of reconnection

Draw on the idea of nature as a place where one reconnects – with nature, with each other, across generations, with what really matters, with oneself.

Gimlet Gum at CDR<br/> Gimlet Gum at CDR