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Caption of this image What our supporters think of us

We asked you, our supporters, what you care about most - and you responded! Last year’s survey was the perfect opportunity for us to understand what motivates you to stand alongside us in protecting healthy Country, forever.

What drives your support:

You care deeply about protecting nature for future generations. In fact, 93% of you rated this as your primary motivation for supporting our mission.

You also highlighted the most critical environmental issues facing us today: 80% of you identified land clearing and habitat loss as your area of greatest concern.

Your priorities for our work:

When we looked at the areas of our work that you consider most important, four clear priorities emerged: 

  1. Land acquisition: Buying land to ensure its permanent protection.
  2. Reserve management: Actively managing our reserves for long-term conservation.
  3. Collaborative partnerships: Working with farmers and landholders to improve biodiversity.
  4. Species protection: Providing direct support for our native species.

How you see our mission:

It is incredibly humbling to hear how you describe this organisation. To you, our work is:

  • Trusted & impactful
  • Hopeful & ambitious
  • Science-backed & evidence-based

We love sharing our stories of impact and we are grateful that you walk with us on our mission.

Getting involved:

You are ready to get your hands dirty! We were thrilled to see that 44% of you are interested in getting out into nature and volunteering with us on the ground. Learn more about our volunteering opportunities.  

Thank you for your incredible support! 

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