We intend to deepen and double our impact by 2030 – protecting, restoring and regenerating a total of 30 million hectares of land (an area larger than the state of Victoria).

With your help, we intend to:

Significantly scale up our national conservation innovation program to enable depth of impact across the landscapes we actively manage
Double the amount of land that we directly own and manage from 1.2 million hectares to 2.4 million hectares
Deepen our support of Aboriginal Partnerships through exploring, strengthening and growing our relationships with Aboriginal partners through a right-way approach
Work with farmers and other land managers to enhance biodiversity across over 10 million hectares of agricultural land towards a more sustainable future.

STRATEGIC CONTEXT

Fire risk

Land use threats

Invasive species

Climate change

Our strategy is delivered through three impact models and shared capability

Reserves

Deepening ecological and cultural health outcomes
New reserves

Aboriginal partnerships

Deepening Healthy Country Plan delivery
New partnerships

emerging focus

Natural Capital in Agriculture

Environmental services
Biodiverse carbon capture
Natural products

Priority landscapes | Conservation innovation | Impact management

Our strategy is enabled through our people, our community, the right-way approach, science & technology and our astute use of all resources

People and culture

Safe and well

Right-way approach

Engagement and support

Data and digital

Financial rigour

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2030 once felt like ‘the future’; Now it's a date firmly in our sights. It's a date that demands change now, so that the delicate, interwoven ecosystems that support all life can continue. There is much work to do. Learn how we plan to deepen and double our impact.

Bush Heritage 2030 Strategy

Person carrying seedlings and planting tool.

Follow our progress

Webinar 25 March 2026

A conversation about the road to 2030

As we reach the mid-point of our 2030 Strategy, CEO Rachel Lowry and Exec Manager of Science & Conservation, Dr Bruce Webber, chat about progress and challenges on the road to 2030.

Media release 16 June 2025

Leading scientist joins Bush Heritage to drive conservation ambition towards 2030 targets

Our new Executive Manager of Science and Conservation said the chance to lead programs helping Australia achieve its 30 by 30 commitment made joining us an irresistible opportunity.

News update 23 February 2023

Five-year plan lays important foundations for ambitious 2030 strategy

The end of 2022 marked an end of a strategic plan period for Bush Heritage, as we now look to 2030 to achieve our ambitious targets of deepening and doubling our impact.

Annual Impact Report

We’re thrilled to share this year’s Impact Report, a celebration of the achievements we made for nature over the past twelve months – none of which are possible without you.

Back Creek Swamp at Nil Desperandum Reserve.

Bushtracks magazine

Stay up-to-date with the latest stories and photos from our conservation work protecting wildlife and natural landscapes.

Measuring our impact

We use our Conservation Management Process (CMP) to plan, manage, monitor, evaluate and adapt our conservation projects.